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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    互联网社群第一品牌——罗辑思维的投资案例

    摘要

    随着网络通信技术尤其是移动互联网技术的发展,大批自媒体如雨后春笋般崛起并获得了迅猛发展。在过去的一年中,一个叫作“罗辑思维”的网络自媒体引起了人们的广泛关注。这是一档由前央视《对话》栏目制片人罗振宇和NTA创新传播创始人申音联合创办的网络脱口秀类栏目,现由罗振宇负责运营。罗辑思维通过打造特色付费会员制,独创线上互动与线下营销相结合的模式,成为“社群经济”概念的提出者和践行者。在创投形式不甚乐观的资本寒冬季节,罗辑思维是如何成功实现融资,凭借什么达到13。2亿元估值的呢?它的发展前景如何?本文将对这一系列问题展开深入探讨。

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    Abstract

    With the development of network communication technology,especially the mobile Internet technology,a large number of we media have appeared and developed quickly. Over the past year,a we media called Luogic Show has attracted wide attention among people. Its founders are Luo Zhenyu and Shen Yin. Luo Zhenyu is a former CCTV “dialogue” column producer. Shen Yin is the founder of NTA. Now Luo Zhenyu is in charge of this online talk show. With its unique payment membership system,“Luogic Show” has created a particular pattern which combines online interaction and offline marketing. It also becomes the proposer and practitioner of the concept “Socialnomics”. Nowadays,the climate of venture capital investment is not good at all. How did “Luogic Show” successfully obtain financing and achieve the valuation of 1.32 billion?And what will its future be?This paper will make an in-depth exploration on these problems.

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    作者简介
    谭云明:谭云明,中央财经大学新闻传播系主任、教授、硕士生导师
    万宇航:
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