After 17 years of development，Enlight Media has grown into a model firm in China’s film & TV Industry. Enlight Media has focused on its core business and has a strong competitive advantage. This lies in its unique strategies，such as precisely locating target market，mainly serving young people，focusing on distribution business，and accelerating the development of animation and game through equity acquisitions. These advances，however，have encountered many obstacles. BAT have become strong competitors as they stepped up their efforts into entering the film industry. Mergers and acquisitions faced valuation risk and its content industry has been hit by piracy. Nonetheless，Enlight Media timely adjusted its development strategies and has entered a mature growth stage.