China’s newspaper industry can be said to have gone through the toughest time in 2015. With the strong impact of macroeconomic slowdown and new media，newspapers have faced a much more serious situation，circulation decline for several consecutive years，a substantial decline in advertising，sharp decrease in newsprint consumption，rampant copyright infringement，just to name a few. But they also inject new vitality into the development of the newspaper industry，and create new investment opportunities，such as the introduction of media convergence products，capital operation，new growth points of the market，business incubation，diversified investment and so on.