The VR，AR，AI and other new technologies trigger a new round of media transformation and the impact of the structural transfer leads to many new features in the media investment field in 2016. Based on the review of the basic logic in media investment，this chapter predicts some emerging investment hot spots and priorities. It points out that VR and AR will be the focus in the media investment in 2016，and the investment will be centered in sports and extensive entertainment，precise marketing，Internet plus and so on. It also introduces the rapidly-emerging investment patterns in the recent financial innovation.