The media investment field in 2015 can be described as rising wind and scudding clouds with new model，new focus，new trends emerging consistently. Financial capital operation logic replaces the industry capital operation logic as the leading role of future development of the industry. Market force and political force penetrate into each other under close capital link，and media convergence continues to deepen in multiple dimensions. Besides，in the extensive entertainment era，IP operations and acquisitions are also in full swing. Based on the analysis of the internal logic and the main features of China’s media investment，this chapter adopts a comprehensive way to examine China’s media investment in 2015，summarizes its major and minor development routes and analyzes the representative financing platform and innovation in the field.