Media investment opportunities lie in the most creative fields with great vitality and explosive growth potential. To give our readers a better understanding of new growth points in media investment，this chapter systematically analyzes the relations and interactions between technology，business model，finance and policies and generalizes characteristics and changes in combination with the ongoing structural transformation in media industry in 2015. The report also carefully examines the development structure and trends of Chinese media in 2015，trying to avoid simple enumeration and reveal the underlying logic of the current media upheavals and dominating forces.