The development of China’s media industry is closely related to the economic and cultural social context in which it takes root and grows. This chapter gives an in-depth analysis of China media industry’s macro and industrial environment and their internal relations and development since 2015，with reference to some important speeches by General Secretary Xi Jinping and the 13^th Five Year Plan of China. This chapter also examines new media policies in advertising，film industry，public opinion as well as some relevant laws，regulations and measures，copyright specifications guide and tries to build up a combination of policy initiatives and their influence based on a thorough analysis. In addition to the these polices，the article also discusses some relevant public policies such as consumer finance which brings opportunities as well as challenges for the media industry.