在信息爆炸的时代,各种新媒体的出现改变了以往传统媒体下信息传播形态和传播方式,给公众带来了及时又丰富的信息,也为科普工作带来了新的契机。本报告以《中国科普统计》的数据结合科普工作实际,对近十年来的传统科普媒介进行了总结,梳理了近年来的新媒体情况,重点分析了科普网站、数字电视(科普视频点播)、移动网络(科普APP)和自媒体(新浪微博与微信公众平台)四种新媒体科普的特点、现状与发展趋势。在此基础上,进一步用具体案例分析了媒介融合模式和科普信息化下我国科普工作的现实与创新,并对未来科普工作如何借助新媒体迅速发展提出了建议与展望。
<<Nowadays the emergence of new kinds of media has changed people’s reading style,information acquirement method and normal behaviors. The characteristics of fragmentation acquisition and ubiquitous learning have provided new opportunities to popular science. This paper reviews traditional and new media in recent years,focusing on the websites of science popularization,digital television(channel subscription of science popularization),mobile network(application of science popularization)and We Media(such as Sina Weibo,Wechat and other public platform etc). On the basis of specific cases researches,it analyzes the reality and innovation of science popularization in China in the situation of media converge. This paper has also given some suggestions and prospects for future work in science popularization and how to development quickly with the help of new media.
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