After Guangzhou Daily Group injecting the operating assets to Guangdong media and achieving listed on the stock market，Guangzhou Daily is mainly responsible for editing，while Guangdong Media is in charge of advertising，distribution，printing and laying out cultural industry investment，two companies formulated the divisional partnership with cooperation to develop new media services. After listing，Guangzhou Daily Group obtained three advantages：easy financing，speed of media integration improving and a flexible system establishment. Meanwhile，three problems also came out including over separated editing operations，more difficult to manage the group and new media integration should be strengthened.