会展业是现代服务业的重要组成部分,影响面广,关联度高,并以其综合效应、辐射效应以及产业带动效应,被称为城市经济的“助推器”,有着巨大的发展潜力。2015年洛阳会展业稳步快速发展,会展活动的数量和质量不断提升,行业管理体系和服务保障体系不断完善。下一步,洛阳应积极实施会展品牌战略,培育市场主体,做好营销宣传,促进会展业持续协调发展。
<<The exhibition industry is an important part of modern service industry. It affects a wide range and has high correlation. The exhibition industry is known as the urban economy “booster” because of combined effects and industrial driving effects. It has great potential for development. Luoyang’s exhibition industry was developed steadily and rapidly in 2015. The quantity and quality of exhibition activities had improved,industry management system and service support system had promoted constantly. Luoyang should actively implement the exhibition brand strategy,cultivate major market and advertise marketing,promote the development of exhibition industry.
<<Keywords: | BrandExhibition IndustryStrategyLuoyang |