The maritime ecological culture industry is a new type of cultural industry，shows the concept of the harmony of sea and people in co-prosperity，the interaction between marine environment protection and marine sustainable economic development. Combined with the present status of the maritime ecological culture industry development in China，this paper analyzed the development situation of the marine eco-tourism industry，the marine view appreciation industry，the marine leisure and health industry，the marine arts and creative industry from the perspective of the resources，the products and market and the problems. This paper puts forward four marine ecological culture industry development models—the resource-based model，the creative model，the comprehensive model and the specific model so that all of these can promote the healthy and sustainable development of maritime culture industry in China，which will make great contribution to the marine ecological civilization construction.