In this study，real choice experiment（RCE）analysis combined with Logit model was used to investigate the consumers’ preference for traceable pork hindquarters with different levels of attributes. In the setting of the attributes of pork traceability information，authenticity certification and price information，the attribute of origin information was added into the traceability information system. Research on consumers’ perception of these origin labels and willingness to pay for them，as well as the main factors influencing consumers’ purchase choice to traceable pork with origin label were studied in the research. The results showed that，among the different levels and attributes information that make up the traceability pork profiles，the government’s certification traceability information was the most preferred attribute for consumers，followed the high level traceability information attributes，and that consumers preferred traceable pork with local origin label to the one with out-of-town origin label. Besides，consumers’ perception of origin label and family income significantly influenced their pork purchase choice. From the perspective of the supply-side structural reform，it suggests that the traceability of pork production should be guided through the implementation of accurate tax policy. By this way，it may solve the structural imbalance of the varieties of the obvious problems，meet the different needs of consumer groups of different income through rich and colorful traceable pork market supply，and expand the traceability pork market capacity through the demand side to further promote the reform of the supply side.