2015年,又一批纸媒先后推出新闻客户端。报纸新闻客户端数量快速攀升,有喜亦有忧:极少数纸媒(如《人民日报》)新闻客户端能跻身主流新闻客户端行列;纸媒新闻客户端虽发力较晚,但部分新闻客户端崭露峥嵘;纸媒新闻客户端正在寻求差异化发展、跨界合作;纸媒新闻客户端整体传播力和影响力不足,尚未形成有效的盈利模式。纸媒新闻客户端下一步的发展,尚待突出自身优势,大踏步突围。
<<Another batch of newspapers have launched news applications one after another in 2015. The number of news applications from newspapers has rised fast,but which put them in a mixed mood of happiness and sadness. There are very a few of news applications such as that from the People’s Daily have awarded as one of the mainstream leading news applications. Even though news applications from newspapers have emerged later,some of them have been successful in acquiring more users and there are two characteristics of the development of news applications in 2015,which are differentiation in development routes and cooperation amongst cross-sector organizations. However,they still face problems that dissemination and influence are not enough and an effective profitability model has not yet formed. In the near future,news applications from newspapers should highlight their advantages and make a great breakthrough with big steps.
<<Keywords: | LocalizationServitizationNewspaper News ApplicationsPlatformizationPersonal Recommendation |