您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2015年报纸新闻客户端发展分析

    摘要

    2015年,又一批纸媒先后推出新闻客户端。报纸新闻客户端数量快速攀升,有喜亦有忧:极少数纸媒(如《人民日报》)新闻客户端能跻身主流新闻客户端行列;纸媒新闻客户端虽发力较晚,但部分新闻客户端崭露峥嵘;纸媒新闻客户端正在寻求差异化发展、跨界合作;纸媒新闻客户端整体传播力和影响力不足,尚未形成有效的盈利模式。纸媒新闻客户端下一步的发展,尚待突出自身优势,大踏步突围。

    <<
    >>

    Abstract

    Another batch of newspapers have launched news applications one after another in 2015. The number of news applications from newspapers has rised fast,but which put them in a mixed mood of happiness and sadness. There are very a few of news applications such as that from the People’s Daily have awarded as one of the mainstream leading news applications. Even though news applications from newspapers have emerged later,some of them have been successful in acquiring more users and there are two characteristics of the development of news applications in 2015,which are differentiation in development routes and cooperation amongst cross-sector organizations. However,they still face problems that dissemination and influence are not enough and an effective profitability model has not yet formed. In the near future,news applications from newspapers should highlight their advantages and make a great breakthrough with big steps.

    <<
    >>
    作者简介
    高春梅:高春梅,人民网研究院研究员,博士,主要研究方向为移动传播、舆论引导。
    <<
    >>
    相关报告