本报告是对2015年中外数字报纸发展情况的总结,主要分为三个部分:第一部分介绍了西方国家2015年数字报纸在受众拓展、移动优先战略的实践、新产品的尝试与改进以及付费方式的调整等方面的情况;第二部分则介绍中国的数字报纸2015年的发展状况,主要体现在媒体融合、版权维护、对移动终端和社交媒体的重视等方面;第三部分则是对国内外数字报纸发展趋势所做的分析,以及对国内数字报纸未来发展的建议。
<<The report is a summary on the development situation of domestic and foreign digital newspaper in 2015,it’s mainly divided into three parts:the first part describes the development status in the field of digital newspaper in western countries in 2015,such as audience development,the practice of the priority of the mobile,the trial and improvement of new products as well as the adjustment of payment methods;The second part briefs China’s digital newspaper development condition in 2015,mainly in media convergence,copyrights protection,and the emphasis on mobile terminals and social media;The third part analyses development trend of the domestic and foreign digital newspaper,as well as makes suggestions to the future development of the domestic digital newspaper.
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