With the change of the Integration of Three Networks to Media Convergence policy，the Audio-Video Industry has formed a pattern of multiple subjects intense competition including traditional television，video website，communication operators，IT big companies，the internet start-up companies. This report summarizes the development trend of Audio-Video Industryfrom three angles of core resources，business forms and competitive strategy. The studies show that：along with the continuous deepening of the trend of media convergence，concurrence of Audio-Video Industry not only expands the communication system structure but also promotes high quality content constantly，thus brings refreshing the spread of Appearance to the society from the cultural and ideological level.