我国电视融媒体产业的核心要素是“互联网+电视”。2015年,国内广电上市公司纷纷响应“互联网+”的国家战略向“宽带广电”和“新视听”方向发展,爱奇艺、优酷土豆、腾讯视频等视频网站在“泛媒体化”思维下加速对视频产业生态布局,海信电器、TCL集团和创维数字等智能电视及机顶盒设备生产厂商趋向“互联网+制造”“互联网+智能”。展望未来,在传统媒体与新兴媒体融合发展的新阶段,电视融媒体产业的发展趋势将从“相加”向“相融”转变。
<<“Internet plus TV” become the core of China Mega TV industry. In 2015,China Broadcasting Networks Corporation has responsed to the national strategy “Internet plus” on “broadband” and “new audio-visual”. Iqiyi,Youku,Tencent and other video websites thinking on accelerating ecological layout of the video industry. Hisense electric,TCL group and SKYWORTH digital tend to “Internet plus manufacturing”,“Internet plus intelligence”. In the future,the trend of Mega TV industry will change from “plus” to “convergence”.
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