Featured by multiple publishing channels，cross-board operations，“read+” pattern trial，and the forming of cooperative clusters，the mobile reading industry grew fast in 2015. With the engagement of the giant Internet companies，its market layout has been changed，the originally separated parts along the industry chain have been joint coherently. The capability of multi-channel operation and the extensive products will be the focus of the mobile reading enterprises in the future，while to develop the qualified contents for a constant pay-for-reading model in the circumstance of tighten up policies still be the nut to crack.