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随着越来越多政府部门微信公众号的开通，政务微信的影响力也日益受到关注。以浙江省为例，通过梳理其当前政务微信的发展状况，设计其影响力指数并进行相关性分析，找出影响政务类微信公众号影响力的关键变量及其相互关系。根据分析结果，从内容、呈现方式、后台数据以及打造品牌四个方面分别提出优化政务微信建设运营的对策建议。
<<With the opening of more and more government WeChat public number，the influence of government WeChat is growing concerned. The paper combs the current development of government WeChat，designs its influence index and uses correlation analysis to identify the key variables and their relationship of government WeChat public number in Zhejiang province as an example. According to the results of the analysis，the paper puts forward some countermeasures to optimize the operation of government WeChat from the content，presentation，the background data，and building brand.
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