Internet caused deep influences on our economy and daily life in 2015，which also dominated the great changes of media ecology pattern. The way of webvergence of tranditional media has gradually converted from “+Internet” to “Internet+”，which has two totally different patterns：+Internet way dominated by internet thinking and operating logic has been leaded by tranditional media groups；Internet + way is typically leaded by internet giants which integrate traditional media reversely. The representatives of former one are traditional media such as ZheJiang Daily Press Group，Shanghai United Media Group and Hunan Broadcasting System. The later one is represented by Alibaba. Currently the webvergence of traditional media have made a good stage progress，but there are several shortcomings to improve. In order to implement webvergence of traditional media completely，Placed in the “Internet gene”，at the same time of improving the capacity of internal，strive for external internetl resources.