In the year of 2015，“Internet+” as promoting policy brings a new impetus to the development of media convergence in China. With analyzing the current situation and problems this paper studies characteristics of changes in media industrial organization，and giving suggestion from the views of technology，App communication，industrial structure，process rebuilding and content convergence，including the effective Application of visualization，data and intelligent technology，the creation of new reading experiences through multiple expression，the attention of cooperation and capital operation，the achievement of convergence results in the transformation of the producing process，and the new ways to make productivity match production in content construction.