Since Yahoo’s creation，search engine sites can be divided into three stages of development：navigation search site period，automated search engine period and personalized search engine era. And also China’s search engine sites have experienced three stages：classified navigation site，independent search portal and smart search engine. Through the quantitative assessment of the social responsibility of China’s search engine website，we found six pairs of contradiction. Finally，we provide the exploration and reflection on the promotion of China’s search engine website’s responsibility from the following aspects：the website operation level，the search technology level and the multi-dimensional search related body dimensions.