2015年,媒体“两微一端”集中发力进军移动互联网,媒介融合进一步深化。本文集中分析民众基于手机端的新闻接触和使用行为,以及媒体“两微一端”的发展现状、传播特点、当前问题和未来趋势,描绘发生于新媒体平台的新闻传播的变局。
<<In 2015,the Weibo,WeChat and news clients had become important ways for traditional media to advance on the mobile Internet,and media convergence continued to develop and evolve. This paper focuses on the analysis of news access and audience behavior of public based on mobile phone terminals,the current situation,characteristics of communication,current issues and future trends of Weibo,WeChat and news client,then try to describe the changes hAppened to new media platform.
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