In 2015，the overall situation of domestic and foreign media integration is developing rapidly. With the users’ attention resources transfer to the mobile terminal strongly，the traditional media based on the characteristics of its development，seeking for the complementary area in new media and exploring the development path of its distinctive to attract users. At the same time，based on the platform which is represented by micro-blog，Wechat and App，the traditional media develop electronic business positively to broaden the new industrial chain. Meanwhile，Internet companies actively enter into the media area，and the traditional media also seize the opportunity to integrate the resources and embrace the capital market.