In 2015，new media further permeated into social economy and people’s lives in China，becoming a significant factor influcing China’s future. Internet platform has become the new momentum for economic development and Internet plus is now the new engine for media convergence. Internet business giants permeates into the traditional media，new media that involves government affairs becomes socialized. The online public opinions influence government decision and Chinese political process. Communication power of the new media strategy is now demonstrated in the global communicational changing pattern. Some problems also emerge in the rapid development of new media：The global cyber crimes have become a urgent issue；the copyrights of new media should be protected and the security and privacy of user data in the big data age require regulation.