南锣鼓巷是北京著名的历史文化街区,是游客必游之地、文化集聚之区,具有巨大的创意开发空间。本文从南锣鼓巷的概况入手,阐述了南锣鼓巷的主要文化旅游资源及其特点,在实地调研的基础上对南锣鼓巷的文化旅游创意开发现状进行了全面分析,并指出了存在的主要问题,最后提出了相应的开发对策。
<<As a famous historical and cultural blocks,Nanluoguxiang has become a place of cultural gathering that tourists must visit in Beijing and it also has an enormous room for creative development. This paper states Nanluoguxiang’s main cultural tourism resources and its characteristics on the basis of introducing overview,then it comprehensively analyzes the current situation of creative development of cultural tourism on field investigation and points out the main problems. Finally,it puts forward the corresponding development countermeasures.
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