随着酒店行业竞争的日益激烈,主题酒店的建设已成为一种国际潮流。近年来,我国主题酒店发展迅速,正逐渐成为中国酒店业的重要力量。北京作为我国主要的旅游城市,酒店行业最早与国际接轨。在激烈的市场竞争环境下,北京酒店业经过多年的发展,应对激烈的市场竞争,出现了较多选择历史文化作为主题的酒店,在发展过程中也出现了主题吸引物雷同、主题文化挖掘不深入、主题产品创意性不够、主题服务不到位等多方面的问题,亟待解决。通过成立北京主题酒店研究会、打造北京主题酒店行业典范、确立并实施北京主题酒店经营标准、推进北京文化创意产业繁荣发展等措施,可以实现促进并引导北京市主题酒店的健康有序发展。
<<With the increasing competition of the hotel industry,the construction of the theme hotel has become an international trend. In recent years,the rapid development of China’s theme hotel gradually becomes an important force in the hotel industry in China. Beijing as a major tourist city in China,the hotel industry is first in line with international standards. After many years of development of Beijing hotel industry,to deal with the fierce market competition,there appeared more theme hotels which chose history and culture as their theme. In the development process,there also appeared many problems to be resolved,such as theme attractions are the same,the excavation of the theme culture is not deep,the originality of theme product is not enough,and the theme service is not in place. To found the Beijing Theme Hotel Research Association,to create a model of the Beijing theme hotel industry,and to establish and implement management standards of the Beijing theme hotel,it can be realized to promote and guide the healthy and orderly development of Beijing theme hotel.
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