Internet provides a new opportunity and platform for rural government social services and governance. The study found that Huoxian WeChat platform has the following characteristics：1）Attaching great importance to the cultural and historical factors；2）operating from the perspective of the public；3）Content is close to the life of the people，and is rich and varied；4）has established an interactive mechanism which can help realize cooperative governance. Practices show that WeChat platform at the township level can not only promote openness and enhance the government’s credibility，but can also gather public opinions to promote social services and the quality of management. The successful experience of Huoxian WeChat is worth a more further promotion and application.