本报告分析了2015年北京文化传播现状,从首都在地文化传播、国内文化辐射传播和文化“走出去”传播三重维度分析北京文化传播的现状与问题。基于在地文化传播活动多却与市场发展不匹配、国内文化传播政府主导鲜明而自生力量不足和海外文化传播过于侧重宣传而忽视产品竞争意识等问题,提出对策建议。
<<This report analyzes the current situation of the industry of cultural communication in Beijing in 2015. It analyzes the status quo and problems in the cultural communication in Beijing from three aspects:the cultural communication in Beijing city,cultural diffusion and communication across China,and culture’s “going abroad”. It proposes suggestions based on various problems,including “there are many cultural communication activities in Beijing,but they do not match the market development”,“the cultural communication inside China is clearly government-oriented,but it has insufficient power for independent development”,and “the cultural communication overseas over-emphasizes publicity,but it neglects product competition.”
<<