在新媒体技术大发展的背景下,信息资源的稀缺性使媒体在不同利益机制的作用下进行舆情信息转发等合作行为,大范围、快速的转发行为直接推动着舆情事件的发展。本文以2014年“福喜肉”舆情事件为例,剖析媒体合作网络的结构特征、媒体在网络中的优越性与特权性、各子群内部及子群之间的关系等,分别进行密度、平均最短路径、中心性、度分布、块模型等分析。研究发现,在具有无标度特性的媒体合作网络中,核心媒体推动着舆情信息在大范围扩散。研究还发现在媒体合作网络中各节点、子群的结构并不对等,在舆情监控过程中应重点监控集散节点及群体,以引导舆情良性发展。
<<Under the environment of great development about new media,network medias conduct a series of collaborative behaviors,such as forwarding public opinion information,under the effect of different interest mechanism due to the scarcity of information resources. And the wide range,fast forwarding behavior directly promote the development of the public opinion events. On the basis of the public opinion event of Fu xi meat in 2014,Social Network Analysis is employed to dissect the structure characteristics of collaboration network,to analyze the advantages and privileges of each media in the collaboration network,and to discuss the subgroups’ internal and external relations. The paper measures and analyses the network density,average shortest path,centricity,degree distribution and block models. The results indicate that,in the scale-free collaboration network of Internet medias,core medias promote the rapid dissemination of public opinion on a wide range of public opinion. Furthermore,in order to guide the benign development of the public opinion,the distributed nodes and subgroups should be the main object to be monitored according to the results of structural equivalence analysis.
<<