In this study，110 consumers in Wuxi，Jiangsu Province，China were surveyed for their preferences for attributes and attribute levels of traceable pork in a real choice experiment using random parameters logit and latent class models. Results revealed that consumers had the highest willingness to pay for government certification of traceability information authenticity. Consumers also had a higher WTP for origin labeling compared with uncertified traceability information. Moreover，traceability to slaughter and processing is alternative to local farming labeling and complementary to non-local farming labeling. Hence，despite the heterogeneity among consumer groups，all classes of consumers had a certain WTP for the local farming labeling attribute of traceable pork. Therefore，it is beneficial to include origin labeling in the traceable food attribute systems during the initial construction of traceable food markets in China.