本文基于山东省520个菜农的调研数据,采用可持续生计框架,以熵值法为工具,将菜农划分为匮乏型、普通型和充裕型。以菜农类型为调节变量,运用关系契约理论构建分析框架,以多群组结构方程模型为分析工具,探究异质性菜农病虫害防治技术外包绩效的主要影响因素。结果表明,菜农类型不同,信任、交流及灵活性对其外包绩效影响的显著性和程度也有所不同。政府在制定外包推广政策时,应充分考虑异质性农户的现实需求。
<<Based on the survey data of 520 vegetable farmers in Shandong Province,we adopted Sustainable Livelihoods framework and took entropy method as tool to divide vegetable farmers into deficient type,normal type and abundant type. We took vegetable farmers types as moderator variables,applied the relational contract theory to build analysis framework and took multiple group structural equation model as analysis tool to study the influencing factors of the heterogeneity vegetable farmers pest control technology outsourcing performance. The results proved that trust,communication and flexibility had different influences on the outsourcing performance in significance and degree when the vegetable farmers types were different. When the government established outsourcing promotion policy,they should fully take the heterogeneity farmers’ practical needs into account.
<<Keywords: | Relational Contract GovernancePest Control TechnologyOutsourcing PerformanceRural Household Differentiation |