This paper summarizes the practices of consumer financing in the Chinese market since 2010. We provide the latest situations of consumer financing companies in the country. We compare several similar financial products used in the market such as credit cards，pawns，no-collateral small bank loans with the strictly defined consumer financing by China Banking Regulatory Commission. We also analyze the development of internet finance such as small loans sponsored by e-commerce companies and P2P loans that are head to head with the consumer financing in the future. Besides，we also do a review work of the researches related to consumer financing，covering topics of from general consumer theory，the relation between the development of consumer financing and GDP，through the specific rural peoples’consumption behaviors and the college students’ consumption behaviors.