随着网络时代的发展,尤其当微博成为公众发言的舆论场之后,一些失实的表达往往误导网民情绪,使虚拟社会变得更加复杂和不易把握。而虚拟社会与现实社会如影随形、密切相关,虚拟网络反映出的问题一般是现实状况和民众情绪的折射。虚拟社会的即时、多变与鱼龙混杂又对传统社会治理的理念、方式、技术等提出严峻挑战。任何无视微博传播新语境、漠视网络舆论的政府行为,都有可能增加自我边缘化和公信力流失的风险。加强虚拟社会治理是政府部门义不容辞的责任,构建松紧适度、诚信互动的网络秩序势在必行。
<<With the development of the Internet age,especially when microblog becomes a public opinion field,some of the inaccurate expressions often mislead the netizens,so that the virtual society has become more complex and difficult to grasp. The virtual society goes hand in hand with the realistic society and they are closely related. The problems that virtual networks reflect are the refraction of the realistic situation and the public mood. The instant,variety and chaos of the virtual society have put forward austere challenge for our traditional social governance in terms of theories,methods,and techniques. The governmental actions as regards ignoring any dissemination of new microblogging context and disregarding the public opinion from the networks are likely to increase the risk of self-marginalization and loss of credibility. It is thus incumbent upon the government to strength the governance of virtual society,and it is imperative to construct the appropriate elastic and the faithful interaction of the network orders.
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