The development of China’s tourism industry has become a topic most concerned both at home and broad. From the perspective of tourism development，China is still far from a real tourism-developed country，and its tourism competitiveness is far from ideal. Based on the review of some tourism-related concepts，the article summarizes the evolution of tourism functions，stressing that the national public policies must be adjusted accordingly. Also，the generalization of the concept of tourism，the blur distinction between tourism and leisure，and the decentralization of tourism economic activities call for the appropriate adjustment of the tourism administration system. When entering the era of mass tourism，the way of national tourism development should be reshaped accordingly. Currently，China’s inbound tourism is facing difficulties，the national tourism authorities should make greater efforts to reserve the grim situation. The article also proposes a number of suggestions.