The development of China’s population structure is characterized by aging，since 2000，China has entered an aging country，the proportion of population over the age of 65 has reached 7%，in 2013 has risen to 9.70%，is expected to reach 12% in 2020. Population aging on consumption demand exists direct and indirect effects，studies have shown that China is currently in the early stages of the aging of the population，rapid increase in the proportion of the elderly population is accompanied by a rapid decline in the proportion of the population of children and in the elderly consumption coefficient is higher than the number of children’s Department of consumer，China’s elderly population of effect on consumption is shown a positive effect. The rapid development of China’s aging population has expanded the consumer demand for housing，household equipment and services，health care，sports and sports education. Focus on investment in the field：first of all，the current aging of the early stage of the consumer is still a positive role in the overall. Aging development process will continue to rise in demand for health care services，health care and related health care industry continues to benefit. In addition，from urban and rural residents consumption structure differences，with the advance of urbanization，living，clothing，household equipment，health care and communication and other aspects of the expenditure will be significantly increased.