In this paper, we first introduce the Shenzhen 2014 social commodity retail industry overall situation, pointing out that despite decline in wholesale industry and hotel industry, but in general showed a steady growth, especially District Futian District growth is more rapid; followed by the description of the Shenzhen City 2014 annual consumer goods market changes the main features of the. It is pointed out that the in the domestic economic slowdown, the new normal remained steady growth; then the 2014 appear some worth attention problems are illustrated, which leads to the constructive suggestions to 2015 years of development, in order to help the economic development in Shenzhen this after. <<