This paper first analyzes the status and characteristics of Jilin Province, Jilin Province, pointed out that consumer demand, consumer goods market to overcome the macroeconomic slowdown, consumption will reduce the difficulties, the steady expansion of market size, the transformation and upgrading of consumption structure, the total consumption of steady growth; but the problem of inadequate consumer demand still exists, the reason mainly has the share of labor returns continue to decline, household consumption rate continues to decline, slow income growth and the income gap is too large, the real estate market downturn, the consumer will decline, poor consumption environment, seriously restricting Jilin province expand consumption demand; according to the actual situation of Jilin province consumer demand development, puts forward some countermeasures and suggestions in Jilin province to expand consumer demand. <<