There has been increasing attention to the issue of the studies on the culture about new media. In some researchers view，the new media gains the characters of interaction，immediacy and minority as against mass culture in the era of culture industries. Thus，the Frankfort School’s theory of culture industries do not work well. Media criticism focus on the introspection between technology and the tool rationality. The article analyses the three dimensions of tool rationality from the viewpoint of Enlightenment Dialectics written by Adorno. On this basis，the article will discuss the relationship between media technology and tool rationality，and investigate the culture communication based on new media technology from the viewpoints of interaction，cottage culture and minority communication.