本报告关注地方广电机构在媒体融合发展战略层面的多元探索和实践,注重呈现其亮点和特色,通过比对其战略执行层面的相同和差异,来说明地方广电只有结合自身实际,主动求变求新,才能在融合发展浪潮中占得一席之地。
<<This report focuses on the Local TV Stations’ diversified exploration and practice on their Media Convergence Strategic,mainly showing the highlights and features of their strategic. The paper compares similarities and differences of the Local TV Stations’ practice to illustrates that:the Local TV Stations should take the initiative to change and innovate combing with their actual situation,and win a place in the tide of media convergence.
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