Assurance of the media ideology safety，preservation and appreciation of state assets and stimulation of media vitality are the goals for media system design and regulatory supervision，how to reconcile the three constitutes the biggest issue of industrial development. In the media convergence trend，the development of the media industry itself and new media growth promote the institutional change，which reaches into the core area of media reform，the top-level design of media property right. This article analyze the evolution of China’s media system reform from the perspective of media property right reform，focusing on new policy made under new circumstances and analyze the strategy and the trend for future reform.