Consumer goods markets in Sichuan continue to maintain a rapid growth in 2015，the total retail sales of social consumer goods are higher than the national average. The thrift，pragmatic consumption concept respected by the government has been deeply rooted in common people. Mass consumption grow steadily，the new sales modes like Internet+ consumption are emerging，and consumer structure is further optimizedand the leading and radiation ability of consumer goods sales in key areas is strengthened. Looking to 2016，facing the pressure of downward national economic growth，the development of consumer goods markets in Sichuan will face new opportunities and challenges，real estate，automobile，luxurious products and other sales are likely to decline，but the general consumer sales will continue to be prosperous，and consumer markets will continue to be structurally adjusted.