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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    中国移动媒体产业安全现状

    摘要

    近年来,我国移动媒体产业发展迅速,移动媒体以其动态性、多样性、个性化的优势获得社会大众的青睐。总体来说,移动媒体具有移动性、互动性、多媒体融合、个性化等特点;具体来说,在传播效果上,具有效果好、速度快、范围广的特点,在传播方式上,具有精准传播、人际个性化传播等特点。移动媒体产业化的发展,首先基于移动媒体本身的兴起和普及,其次有赖于技术进步的助推。

    就我国移动媒体产业安全的总体状况而言,第一,通信网络升级有助于移动媒体产业的技术安全;第二,移动用户规模持续增长有助于移动媒体产业的发展安全;第三,平板电脑国产品牌市场竞争力增强有助于新媒体产业安全水平提升;第四,移动电视媒体收视率提高有助于新媒体产业的内容安全。第五,广告商青睐移动电视有助于移动媒体产业的形式安全。第六,手机媒体产业发展有助于新媒体产业的发展安全。第七,法律和法规的制定有助于新媒体产业的内容安全。

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    Abstract

    In recent years,China’s mobile media industry has developed rapidly as it’s popular among social mass attributed for its mobile,diversity and personalized characters. The characters of mobile media mainly embodied as mobility,interactivity,multi-media’s integration and individuality. For mobile media,the spread speed is rapid,the spread scope is broad and the communicating effect is better than ever. For mobile media,the mode of transmission is it can realize specialist communications and interpersonal communications. The bases of mobile media industry rely both on technical progresses and its popularization.

    The security of mobile media industry mainly includes the security of content,form,technology and copyright. As the whole security situation of China’s mobile media industry concerns,follow aspects can do benefit for it,first is the progresses of network updating;the second is continue increase of consumers;the third is the market competitiveness of national brand tablet PC;the forth is the audience rating’s increase on the mobile television media;the fifth is the attractive of mobile television to the advertisers;the sixth is the mobile media’s commercial mode;and the last one is the laws and regulations.

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    作者简介
    肖丽:肖丽,北京印刷学院文化产业安全研究院讲师。
    王卓宇:王卓宇,法学博士,北京交通大学中国产业安全研究中心讲师,主要研究领域为国际关系、国际传播。
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