Although the new media culture can’t put on a par with elite or elegant traditional culture in quality，character and grade，the influence of this culture has spread all over the national cultural life with the full range penetration of the new media based on the internet technology as the core to cultural ecology.In order to present a picture of today’s Chinese people cultural life，this paper discusses four representative people cultural life：reading，travel，fashion，games focusing on the development of network literature，tourism，fashion industry and network games in new media environment.