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双循环
新媒体技术的快速发展和广泛应用，尽管给中国市场营销领域带来了极大的影响和冲击，但同时也给市场营销的变革与拓展带来了诸多机遇。为了呈现新媒体环境中中国市场营销发展变化的基本情况，本文选取营销理念、营销平台以及行业转型三个方面切入讨论，重点探讨新媒体环境中市场营销理念的变革、市场营销平台的创新以及各行业市场营销的转型发展。
<<The rapid development and wide application of new media technology bring a lot of opportunities for the transform and prolongation of marketing despite huge impact to the field.In order to present the basic situation of the change and development of marketing in China in the new media environment，this paper cuts into discussion on three aspects：the marketing concept，marketing platform，as well as industry transformation，focusing on illustrating the marketing concept change，the innovation of marketing platform and the marketing restructuring of various industries in the new media environment.
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