Internet technology and mobile terminal device are developing rapidly under the new media environment.Due to the emergence of new media，traditional media is facing huge impact and challenges.The propagation mode is from “selected” to “active expression”；agenda setting is from “check” to “ego”；the accept habits of audiences is from “reading” to “browse”；profit model is from “secondary sale” to “free ＋ fee”.Under the new media environment，newspapers has experienced the preliminary stages of “online” and “electronic”. And then，the carrier of newspaper extended to the mobile terminal，and at the same time，press groups began to transform to the all media.Besides，magazine has experienced electronic magazine innovation to adapt to new trends of readers.They also developed online multimedia magazine to provide new network audio-visual enjoyment.In addition，magazine expanded the size of organizations to enhance the competitiveness of magazine groups.Under the new media environment broadcasting change the means of communication through cross-media cooperation，enhance the mobility to promote the program pushing more accurate，and enhance the interaction and correlation of broadcasting to attract the audience.Television strengthen cooperation with the network to optimize and integrate the resources，cooperate with the network media actively to enhance the combined benefits of online and offline interation，and realize integarating and sharing program by the three-screen integration.