Goods industry accounts for a large proportion of sport industry in China. The State Council of China proposed to optimize the structure of sport industry and promote sport consumption. Therefore，accelerating the development of fitness and recreation industry is one of the overall development trends for sport industry in China. Starting from the concept and role of fitness and recreation industry，this article introduced the status quo and features of fitness and recreation industry in field-leading countries，and analyzed good practices in these countries from perspectives of market sharing，specific activities，and participation rate. Finally，this article proposed the development trends of international sport and recreation industry and the enlightenment to China.