Aging society since 1998 in anhui province，is the early to enter one of the provinces of population aging society. In recent years，the anhui provincial party committee，provincial government attaches great importance to the pension industry，the overall planning development of pension services，gradually improve the pension services supporting policies，promote the development of medical keep fusion，promote the development of the endowment service industry，but also there is a total service facilities shortage，unreasonable layout，the problem such as immature market，therefore，not only need to clarify the connotation and denotation of pension services，to strengthen market elements support system，innovation market regulatory system，speed up the development of old industry.