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双循环
新媒体技术对于风险传播是一把双刃剑，网络虽能提供更为及时便捷的风险信息，提高风险社会能见度，有助于多元风险行动者间的协商、对话，从而使风险沟通更加有效。但同时由于缺少与传统媒体在风险场域的竞争，新媒体也可能径自渲染负面情绪，加剧风险的放大。本文以崔永元和方舟子有关转基因风险的微博论战为切入点，考察健康风险在社会化媒体的再现。研究显示，在微博空间转基因健康风险的传播主体十分单一，除普通人之外，政府、专家和传统媒体全部缺位。网民对该议题的评论暴露出强烈的负面情绪，特别是“道德关注”的风险情绪特征。转基因健康议题在社会化媒体上被强大的情绪洪流所覆盖，而情绪又推动了风险放大的涟漪效应。
<<This study takes the “Battles of GMF risk on Microblog” which had occurred between Cui Yongyuan and Fang Zhouzi，two public intellectuals since September 8th，2013，as a typical angle to examine the construction process and emotions mechanisms of GMF health risks on social media. The findings show that without multi-subjects’ participation，netizens tend to pour out their negative emotions，especially ethical emotions，such as anger，contempt，and suspicion，of which direct to condemn other agency on Weibo，as a result，the GMF health Risk is obstructed but other potential risks might be amplified.
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