This paper carding the 2014-2015 New media management policy，analyzing the changes，nature and trends. It is found that China’s new media policy appear to value media convergence，copyright，cultural security and other new initiatives，and continue to fight against and clean up harmful information，nonstandard marketing activities. Meanwhile，the Mobile instant messaging tool，audio-visual APP and news APP become the focus of management objects. Subject of media regulation in our country has been re-integration，campaign-style governance is still the major governance pattern. In the future governance of the new media，we should pay more attention to the integrity，sustainability and transparency of policy，to the protection of market players rights rather than blindly limiting rights.