青少年网站是青少年思想教育与知识科普的重要平台,其社会责任的履行情况可以作为考察青少年网站整体发展水平的重要指标。根据统一建构的新媒体社会责任指标,通过抽取七大典型青少年网站作为研究对象,研究发现:我国青少年网站整体“信息生产”责任履行最好,“社会监督”“文化教育”责任履行居中,“协调关系”责任履行较差。研究认为,注重原创、凸显监督、整治三俗、多维互动是青少年网站社会责任提升的基本路径,而提升信息生产质量的同时强化流程控制、引导网络舆论的同时彰显公民意识、提倡健康娱乐的同时突出正能量传播、优化用户体验的同时注重终端延伸则是青少年网站社会责任提升的重要策略。
<<Youth Website is one of the most important platforms with teenagers’ education and knowledge science,the implementation of its social responsibility can be used as a study indicator to evaluate the development level of Youth Website. According to the unified construction of the new media’s social responsibility index,by extracting the seven typical YouthWebsites as the research objects,the study found that Youth Websites’ information productionresponsibility perform the best,social supervision responsibility and cultural educationresponsibility perform better,and coordination responsibility perform poorly. We suggest that the basic paths of developing Youth Websites’ social responsibility are paying attention to origin,highlighting supervision,regulating vulgar contents and various interactions. We also suggest that there are four important strategies to reconstruct Youth Websites’ social responsibility,which areimproving the quality of information production and strengthening the process control,guidingthe network public opinion and revealing citizen consciousness,advocating healthy entertainmentand highlighting the positive energy transmission,optimizing the users’ experiences and payingattention to the terminal extension.
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